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Howl Campfires

/ DESCRIPTION
/ SERVICES

Howl Campfires is the only propane campfire that feels like a real wood fire. We all love wood campfires, they’re actually warm, and you can take them anywhere. But, you can’t use them during a burn ban. So, the guys at Howl studied the science of what makes wood fires great and started reverse engineering. The result? A propane campfire that lets you camp comfortably anywhere on earth – without the risk of starting a wildfire.

The inspiration for the brand identity stretched from vintage americana, utilitarian and 70's off-road racing. They wanted to incapsulate pieces from these styles into their logo without trying to look like a "vintage" brand.

Logo

Brand Identity

Brand Guidelines

Brand Extension

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